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We’ve tried three other kids’ toothpastes and this is the first one my son doesn’t spit out immediately. The natural fruity flavor is mild, not that fake candy sweetness, and the tube is easy for little hands to squeeze. Brushing time went from a fight to a game, which is worth every penny.

My toddler actually asks to brush her teeth now, which I never thought I'd see. The natural strawberry flavor isn't overly sweet or artificial, and it's gentle enough that she doesn't fuss or spit it out immediately.

The mornings are so much easier now that brushing isn't a daily fight—the natural fruity taste actually has my daughter asking for her toothbrush. We've gone from tears to her counting down the seconds until she can use it again.